Lancôme launches Magnifique, an exceptional fragrance, passionately Lancôme

On June 10th 2008, at a prestigious press dinner held at the Galeries National du Grand Palais, Lancôme launched its new fragrance, Magnifique, a scent that reinvents the art of Haute Perfumery.

As ambassador of its new fragrance, Lancôme has chosen the radiantly beautiful and daring Anne Hathaway. Anne Hathaway is a perfect embodiment of the sophisticated and contemporary ‘’olfactive’’ signature of Magnifique.

In the image of its spokesmodel, Magnifique is a rare and unique fragrance. Its scent reveals a somptuous, ardent and intuitive signature on skin. A spicy, floral and woody fragrance in the image of very woman who celebrates and relishes every moment in her life.

The fragrance will be available nationwide in September 2008.